To me, it is the most identifying element of a person or thing, and should never be erred in any way, or scoffed at, or put asunder.
language
It is these types of faux pas that drive me crazy, and always leave me with that “what the…?” reaction.
However, as the logophile in me looked further into this, I found that many of my philias (or, at least the coinage of a good few of mine) did not show up in any dictionary, word bank or list of any kind.